From free tastes in groceries to pocket-sized trial bottles from online stores, the freemium business model has skyrocketed from physical to digital over time—and why wouldn’t it? Samples work because the consumers love it. Otherwise, it wouldn’t be everywhere.
Freebies come in the form of limited functionality to allow you to ease in a new product to the market or demonstrate the quality of an existing product, and at the same time establish trust and credibility with customers in hopes of convincing them into wanting additional functionality by paying for it.
New products launch almost every day through social media, and with it comes a myriad of information that can easily drown out your product, especially if it’s relatively new in the market. You also have to take the consumers’ buying habits into consideration: why would they invest on a new product that they have yet to try? How would they know that the taste, smell, or the effect of the product you are selling works for them?
So, how do you do it?
You provide the consumers a convenient way to learn more about your product—firsthand. That doesn’t mean you should just give away free items here and there. When utilized
correctly, free samples for products could be a powerful marketing tool, even for small businesses. Here’s how you can use free samples for low-cost, effective marketing:
Choose the Right People
This should be a no-brainer: samples cost money. It’s important that you target the right people in the first place to be able to convert that money into a huge ROI. Start by reviewing your database and mailing lists. Has this person bought a product from your brand before? Have these people expressed their interest in any of your products? Once you have filtered out potential buyers in your demographic, offer them free samples and the rest will follow.
Freebies can be used for lead generation. Give away free samples in exchange for their address, email, and contact number, and make sure to utilize the available information to your advantage. Through leads, you can develop strategies to follow up with them, acquire customer feedback to further improve customer experience, and eventually close more deals for your brand.
Strong customer relationships are actually more powerful than satisfaction for return. Use freebies by surprising your customers with a gift to strengthen your relationships with them significantly. Make them feel that you care for them and appreciate them, not only because they have generated sales, but also because they have made the decision to trust your brand. This does not only apply to loyal subscribers; you can also try sending new customers free gifts as thanks—even offering them a simple 10% discount on their next purchase would do!
Sponsoring an event is great branding! Give away free samples to stand out at events, such as seminars, trade shows, and bazaars. Just make sure that you give out something that really draws attention and has a high perceived value. Your chosen freebie doesn’t even have to be priced at the actual monetary value of it. Think: what wows people these days that I can give away for free? Which events should I sponsor that are relevant to my brand? Get people talking about it. That way, you can create a positive association with your brand.
The list goes on, but one thing’s for sure: product sampling is here to stay, and it’s not going to go away anytime soon. There are so many ways to leverage this versatile marketing strategy and boost your brand, no matter how big or small your brand may be. Because much like free samples, you only have to try and identify what best works for your business.